The Next Growth Opportunity May Already Be Sitting In Your Chair
For years, practice growth followed a familiar formula: see more patients, increase optical sales, and grow through volume.
Today, we're seeing something different.
Across the 300+ practices we support nationwide, some of the fastest-growing practices aren't adding more exam days or dramatically increasing patient volume. Instead, they're finding new ways to create value for the patients already walking through their doors.
They're expanding what their practice can offer.
They're creating new cash-pay opportunities.
And they're becoming less dependent on traditional reimbursement models.
The Practices Creating Momentum Are Thinking Differently
The practices seeing the strongest growth aren't necessarily the busiest practices.
They're the practices looking beyond the comprehensive exam.
They're creating new cash-pay opportunities for patients seeking solutions beyond the traditional exam.
They're strengthening patient relationships through additional touchpoints.
And they're building businesses that are less reliant on insurance reimbursements alone.
Most importantly, they're keeping opportunities in-house that historically left the practice.
A Real Example
Dr. Jennifer DenHartog of Premier Vision Clinic recently shared a perspective that perfectly captures this shift.
"I see about half as many patients in a day as the average practice."
At first glance, that sounds counterintuitive.
Yet the number of treatments performed in her practice continues to grow.
By implementing MDelite technologies and building programs around them, Dr. DenHartog has been able to create new revenue opportunities, offer more comprehensive services, and increase the value of each patient relationship.
Her results aren't simply the product of technology.
They're the result of combining technology with implementation, patient education, marketing, and a strategy for long-term growth.
As she put it:
"This is the new optical revenue."
That statement resonated with us because it reflects a broader trend we're seeing across independent practices nationwide.
Today, many practices are creating entirely new categories of cash-pay revenue that complement the care they're already providing.
Technology Alone Isn't Enough
But one thing we've learned from supporting more than 300 practices is that success rarely comes from technology alone.
The practices that see the strongest results are the ones that commit to building a program around it.
That means staff training.
Patient education.
Marketing.
Implementation.
Ongoing support.
It's why our mission at MDelite has never been simply placing equipment in practices.
Our goal is to help practices create sustainable programs that drive patient outcomes, strengthen loyalty and support long-term growth.
The Bigger Opportunity
The practices creating the most momentum in 2026 aren't necessarily working harder.
They're evolving.
They're identifying new opportunities within their existing patient base, expanding the services they offer and building businesses that are better positioned for the future.
Most importantly, they're finding ways to grow without simply seeing more patients.
As Dr. DenHartog put it:
"This is the new optical revenue."
And across the 300+ practices we support nationwide, we're seeing more and more evidence that she's right.
👉 Curious how practices are creating new cash-pay revenue streams without adding more patient volume? Connect with your local MDelite representative HERE.
